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"Seattle resident Brandie Ahlgren noticed this trend a few years ago, and in 2005 began publishing CityDog, a magazine aimed at Northwest dog owners. 'As people are having children later, dogs are more part of our family," she says. "They've moved from the backyard into our beds.'"
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"A few years ago Brandie Ahlgren got a boxer. She dropped $25 on her first trip to the pet store, then saw she was spending $50 every couple weeks on toys and food. She noticed the Next to Nature pet store in West Seattle was knocking out a wall and expanding. She started talking with people at the Westcrest off-leash area and noticed a certain expression in their faces. 'I just got that sense of the joy the dog brings to their lives,' she says. It all added up to market research for the launch of CityDog, a quarterly magazine built around Northwest dogs and published in Seattle. 'It wasn't about just the numbers of dogs in the area,' Ahlgren says. 'It was about the attitudes to dogs in the area.'"
To read the full article in Pacific Northwest Magazine, click here.
And, here are two more articles in the Seattle PI you might find interesting:
Seattle magazine puts on the dog
CityDog's Muttmazing Race benefits Seattle Animal Shelter
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